AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
Authentic Design Alliance® is a social enterprise leading the fight against furniture design theft in Australia.
Advocating for improved intellectual property (IP) protection for designers and brands, we help drive policy amendments in Australian law via ongoing consultation with Government agencies.
As an education platform, we create awareness about the damage caused by the fast furniture industry, communicating the importance of investing in the brands and individuals that create, make, sell and promote authentic design.
Design theft occurs when someone profits by making copies of original furniture, lighting or architectural products. Everyone buying, selling, or specifying replicas and knock-offs becomes part of the problem.
Short-lifespan furnishings end up in landfills at such an alarming rate that it is now a critical environmental issue.
Our vision is that design is valued. For customers to consider what they buy and for original products hold a meaning that transcends a purchase price.
Our mission is to see the replica furniture sector criminalized as it has been in Europe and the UK.
Australian law also allows a designer’s name to sell fakes if used with the word ‘replica’. Using the designer or product name to sell knock-offs misleads customers into thinking products are connected to the original brand. They’re not.
“A successful product employs a network.
A successful collection creates a sub-economy.”
WHAT WE DO
As an independent for-purpose association, we drive awareness about the cultural, societal, and environmental damage caused by what we call ‘disposable decorating.’
We strive to shift the dial towards consumers valuing authentic products and long-term purchases over cheap short-lifespan copies to support a stronger future for our industry.
JOIN THE ADA
ADA® members directly enable our ongoing work with Government agencies for IP reform, and help fund our national education program.
Lets get real.
6 Facts About Design Theft.
BECOME A MEMBER
ADA Members enable our program
As a member-funded association, we are supported by designers, makers, manufacturers, distributors, importers, and retailers of authentic products.
We’re also supported by interior designers, architects, interior stylists, photographers, digital influencers, building industry brands, and landscape design professionals.
Following our Melbourne event last month, we met with ADA Stakeholders and sincerely thank the 48 individuals and brands who have since contributed vital feedback on the next [...]
Thank you to everyone who joined us in person and online for our event last week, jointly presented by the Authentic Design Alliance with IP Australia in Melbourne! Your [...]
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A one-in-four-year opportunity to contribute to the IP Australia fee review closes Sunday, July 02. Public comment on existing and proposed fee structure and associated [...]
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As part of our ongoing consultation with IP Australia on further proposed amendments, we have been invited to review suggested changes to simplify the design registration [...]
As part of Cult’s 25th-anniversary celebrations, we were invited to write a feature to unpack why designer furniture costs what it does. And why we must support original [...]
ADA director Anne-Maree Sargeant will lead the gender equality mentor program for Design Fringe. The Naomi Milgrom Foundation powers Design Fringe for Gender Equality with the [...]
Celebrating ADA outcomes 2016-22, read about our advocacy and the improvements to design protections against copies. Highlights include ADA Award winners at vivid design comp [...]
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