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AUTHENTIC DESIGN ALLIANCE PROGRAM
As a member-funded association ADA membership fees directly fund our advocacy and education program, enabling the ADA change campaigns and education series. We now need member support to build a team to deliver roll out or key campaigns - below are some of our priorities.
PETITION - MAKE REPLICA ILLEGAL
A campaign for 'replica' furniture and lighting to be made illegal in Australia, in line with new UK laws, will take time. Our Government can't see a problem. Consumers seem to think 'the cheaper the better.'
With industry consultation - we are driving a strategic campaign in partnership with ADA members and affiliates. The word 'replica' must be removed from the design industry. Please contact us directly to contribute. Essential read // How New Zealand put design on political agenda.
INDUSTRY THINK TANKS
ADA Premium Platinum / Gold members have the opportunity to contribute to ADA strategy to help direct our activity.
ADA information events will include input from different levels of industry.
ADVERTISING + SPONSORED SOCIAL MEDIA
Print advertising and sponsored social media campaigns will commence once we're funded.
We thank the publications/design blogs who have pledged advertising and editorial support. Contact us to join our program.
PODCAST - ADA TALK SERIES
Many of our past talks have been recorded. Once our marketing team is in place we will launch the ADA Podcast series. All members will have free access.
Many design graduates treat ‘replica’ as a trend. Final year students engaged a replica retail chain to sponsor graduate shows. Students in two different states believe that network is a 'design showroom.'
They also didn't know who Achille Castiglioni is.
Many early to mid career interior design professionals don't know design history. The practice of self-educating via social media mistakes 'style' or 'trend' to be 'design'. This is clearly visible in comment streams.
Mainstream media journalists now report on design. Recent business stories began with "I have always aspired to own furniture from XYZ. They sell 'quality replica' furniture.''
Mainstream media don't understand the problem with counterfeit design. And they're promoting it. It's our role to inform them.
IP + COPYRIGHT WORKSHOPS
Workshops for designers, designer-makers, manufacturers, and interior design professionals will roll out nationally from March.
MEMBER INFORMATION EVENTS
Top tier members will have access to information events for their staff and clients. Please know availability will be subject per venue/event type.
AUTHENTIC DESIGN DIRECTORY
To further promote original design, designer, maker and brands profiles will spotlight innovative products, processes and materials.
ADA Design Stories will profile independent designers and heritage brands.
DESIGN INDUSTRY EVENT CALENDAR
Launching August 2018 - an independently managed industry resource created for industry by industry - aiming to minimise date clashes and maximising public event promotion.
DID YOU CATCH US AT SYDNEY DESIGN FESTIVAL or MELBOURNE DESIGN WEEK?
JOIN OUR ADA Intellectual Property IP 101 Workshops at DENFAIR June 15!