What we make, buy and value, shapes our world.

The Authentic Design Alliance® leads Australia’s fight against furniture design theft. 

Our ongoing consultation with government agencies is influential in improving intellectual property (IP) protection for individuals and brands, driving significant policy amendments in Australian IP legislation.

As an education platform, we raise awareness about the economic, environmental, and cultural damage caused by the fast furniture industry.

We communicate the importance of investing in authentic products to support the brands and individuals who create, manufacture, distribute, and work with original and licensed products.

DESIGN THEFT 

Design theft occurs when someone profits by making copies of an original product, such as furniture, lighting, or architectural products. Everyone who buys, sells, or specifies replicas and knock-offs becomes part of the problem.

Short-lifespan furnishings end up in landfills at such an alarming rate that it is now a critical environmental issue.

VISION+MISSION

Our vision is that design is valued and that customers invest in the most sustainable option – genuine, thoughtfully made products that minimise environmental impact.

Our mission is to see the replica furniture sector criminalised as it has been in Europe and the UK. 

“A successful product employs a network.

 A successful collection creates a sub-economy.”

WHAT WE DO

As an independent industry association, we raise awareness about the cultural, societal, and environmental damage caused by ‘disposable decorating.’

We strive to shift the dial towards consumers valuing authentic products and long-term purchases over cheap short-lifespan copies to support a stronger future for our industry.