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Authentic Design Alliance

Authentic Design Alliance: Gold Membership

High-performing brands upholding originality and minimising environmental impact through ethical practice.

Up to five hours of strategy advice, custom team IP training and priority access to ADA programs.

From $3,300 + GST per year

Not sure Gold is the right fit? Book a 20-minute Discovery Call


ADA 3.0 announcement

ADA 3.0 banner: new Board and Advisory Council, new membership tiers, new Specifiers Code of Conduct and Mentor Program

See what is changing in ADA 3.0


DIAMOND RING by Christopher Boots (image: John Tsiavis)

Gold Membership Pricing

Annual Two-Year
Standard price $3,300 + GST $6,600 + GST

Gold Membership costs $3,300 + GST per year.

Includes up to five hours of one-on-one strategy advice, member value $1,375 + GST.

Is ADA Gold Membership Right for You?

Gold Membership is designed for high-performing brands operating at the top of the sector, upholding originality and backing ethical, lower-impact practice. This includes:

  • Established, high-performing brands and studios
  • Businesses upholding originality at scale
  • Brands minimising environmental impact through ethical practice
  • Studios ready for priority program access and custom IP training
  • Businesses wanting the highest level of visibility across ADA assets

Not There Yet?

If your business is still scaling, Silver Membership at $2,000 + GST may be the better starting point.

What You Get as a Gold Member

Gold includes everything in Silver Membership. Here is what Gold adds.

Badge Your Authenticity

Premium logo placement puts your brand at the front of ADA assets seen by specifiers and clients.

  • Premium logo placement across ADA assets (vs Superior in Silver)
  • Licence for up to two owned brand logos

Practical Business Support

Support scaled to a larger team and a wider product range.

  • Up to five hours of one-on-one Strategy Advice with the ADA (vs three hours in Silver)
  • Custom team IP training for staff and clients

Priority Access as ADA 3.0 Rolls Out

Gold Members get priority access to new ADA programs and advisory groups as they open, from now until our relaunch during Melbourne Design Week in May 2027.

That means early involvement in the Mentor Program, the circularity group and the CPD-accredited Education Series, rather than joining once programs are set. Gold also includes custom IP training for your staff and clients.

Policy, Planning and Advisory Access

Help shape the programs and positions that affect your sector.

  • Priority program and advisory group access

Education, Visibility and Community

Host and co-brand events with the ADA, as standard.

  • Co-branded events, as standard

Not sure Gold is the right fit? Book a 20-minute Discovery Call

Jasper Morrison for Murani, from Seehosu

Why Join Now: Back the Next Decade of Advocacy

Founded in 2010, the ADA was relaunched in 2016 by a new team with a fresh remit. 2026 marks ten years of advocacy, education and community building for the Australian furnishing sector. During that time, membership rates have remained unchanged since that relaunch. Gold Membership gives high-performing brands the priority support to match their scale. This year, we are launching several new programs to expand our industry support. Circularity education, deeper engagement with architects and interior designers, and a more powerful advocacy platform are all in development.

Custom kitchen by GELOSA

Ready to Grow Beyond Gold?

If your business operates at national scale with sector-leading sustainability and IP advocacy, Platinum Membership gives you a priority roundtable seat and unlimited event hosting.

Global Brand Partners

Founding Member Invitation

For Brands You Represent

Invite the brands you represent to join our new Global Brand Partners program as a founding member. Have their brand stories featured across ADA communications, events and platforms.

  • Founding member status in the Global Brand Partners program
  • Brand storytelling featured across ADA comms, events and platforms
  • Early access as the program shapes and grows

Platinum Membership

$5,000 + GST per year

National / Vanguard

National businesses promoting elite products and brands, with sector-leading sustainability and IP rights advocacy across the industry. Platinum includes everything in Gold, plus:

  • Up to seven hours of strategy advice (vs five hours)
  • Licence for up to three owned brand logos (vs two)
  • Priority roundtable seat and advisory access
  • Unlimited ADA event hosting (vs up to two per year)
  • ADA Newspaper premium editorial placement

Join a growing national network | Rates have not changed since 2016 | Backed by a decade of design advocacy

Questions, answered.

Who is Gold Membership for? High-performing brands elevating design standards, upholding originality and minimising environmental impact through ethical practice.
What does Gold Membership cost? Gold Membership is $3,300 + GST per year. A two-year option is available at $6,600 + GST.
What if I’ve outgrown Silver? Gold Membership at $3,300 + GST offers up to five hours of strategy advice, premium logo placement and priority program and advisory access.
Do I get to use the ADA trade marked logos? Yes. Membership includes a 12-month licence to use ADA-registered trade marks, plus licence for up to two owned brand logos and premium logo placement across ADA assets.
What is included for professional development? Priority program and advisory access, co-branded events as standard, and custom team IP training for staff and clients.
How does my membership support advocacy? Your membership supports advocacy for stronger intellectual property laws in Australia, campaigns for ethical procurement practices, collective action against design theft and copycat products, and consumer and specifier education.

Authentic Design Alliance® is a social enterprise leading the fight against furniture design theft in Australia. As a for-purpose industry association, we support the creators, manufacturers, retailers, distributors and specifiers behind authentic furniture.

Join our network, and together we can work towards a future where replica products are criminalised, and consumers and our industry understand the true cost of counterfeit products.

© 2026 AUTHENTIC DESIGN ALLIANCE® pty ltd