AUTHENTIC DESIGN ALLIANCE® promotes the value of investing in original design - including furniture, lighting and interior products.

Europe and Britain have criminalised 'replica' and counterfeit designs - the UK introduced fines of up to £50,000 or 10 years jail!!

So for Australia to support designers, makers, manufacturers, distributors, importers and retailers of authentic products to end the fight against design theft, we need radically improved Intellectual Property (IP) protection.

Without the same IP Protection as Europe or the UK, our design-led furnishing sector will continue to lose out to the disreputable traders of cheap copies and knock-offs who unfairly profit from knocking off original products. It's simple - design theft is stealing!

"A successful product employs a network.

 A successful collection creates a sub-economy."

Design theft robs the creator - designers earn an income from a small % royalty from every sale of their design. Cheap copies also harm their reputation when poor grade cheap copies are mistaken for original works.

But designers are not the only ones who lose out! The manufacturers, retailers, importers and distributors of authentic brands are also hard hit by the counterfeit furniture epidemic, and the problem continues to accelerate.

#replicaisfake

#stopdesigntheft

#getrealbuyrealsupplyreal

As an education platform, we strive for a shift cultural change in buyer behaviour by spotlighting how objects are made, why they exist and why we all must all consider

The ADA® is a member-funded association - membership fees directly fund our activity. Join now and help stop design theft! 

> WHAT MEMBERSHIP IS RIGHT FOR ME?