AUTHENTIC DESIGN ALLIANCE®

HELP STOP DESIGN THEFT!

Authentic Design Alliance® is an independent member-funded association that promotes the value of investing in original furniture, lighting, and interior products in the fight against design theft. We advocate for vastly improved IP protection for the furnishing sector, and for the word 'replica' to be eradicated from our industry.

In 2016 Britain joined Europe by criminalising the 'replica' industry, leveling fines of up to £50,000 or 10 years jail! Reforms included backdating copyright law to cover design icons savaged by the replica industry, extending copyright protection for the life of the designer plus an additional 70 years after their death ('life plus 70'). We're awaiting final info on how Brexit affects these massive leaps forward for the UK design and furnishing sector.

"A successful product employs a network.

 A successful collection creates a sub-economy"

Meanwhile, unlike other creative disciplines, no automatic copyright protection applies to furnishings in Australia. Music, film, literature, art, photography, and architecture are automatically copyright protected at no cost to the creator - so why is design treated differently?

As an education platform, we support designers, manufacturers, distributors, importers, and retailers of authentic products, and advocate for radically improved intellectual property (IP) protection to align with Europe and other trading partners.

We work in consultation with IP Australia and other industry groups to help shape the best possible future for the growth of the Australian furnishing sector.

ADA® members directly enable our advocacy and education including a national event program. ADA® Members help us to inform consumers, business owners, and design professionals about the importance of investing in authentic products and providing ongoing updates on the latest developments with IP reform.

Discover more about ADA® membership here (or here if on mobile / device)

Lets get real.

6 Facts About Design Theft.

1.

THE WORD ‘REPLICA’ MISLEADS CONSUMERS

Replicas are stolen designs not connected to the designer or brand authorised to make or sell the genuine product. These cheap copies are short-lifespan, manufactured and sold without permission from the creator.
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‘Replica’ is not a trend like ‘vintage’ or ‘industrial’ - replica is fake!
2.

DESIGNERS EARN THEIR INCOME FROM SALES ROYALTIES

Industrial and furniture designers work in small studios or as designer-makers. Design theft robs them of a rightful income from royalties - a small percentage of net sales.
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Design brands can’t afford expensive legal battles; our industry is plagued by ‘David vs Goliath’ attempts to recoup rightful income.
3.

DESIGN THEFT DAMAGES THE ENTIRE DESIGN ECONOMY

Buying knock-offs hurts more than the designer. The entire design economy is affected – fake designer furnishings also hurt retailers, manufacturers and importers, that make and sell authentic design.
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The counterfeit design industry threatens the future growth of Australia’s furnishing sector.
4.

MOST CONSUMERS DON’T KNOW WHAT’S REAL (OR FAKE)

Compared to Europe, Australia lacks an embedded design culture. Education is critical to understand the value and history of how original designs are created and made.
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If we eat organic and know our food sources, similarly, we must care about how we furnish our spaces.
5.

‘DISPOSABLE DECORATING’ FEEDS LANDFILL; IT’S UNSUSTAINABLE!

Two million Sydney households discard an estimated 50,000 tonnes of furniture on pavements every year
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That’s around 800,000 three-seater sofas, 1.7 million dining tables, 3.5 million coffee tables or 7 million chairs! Like ‘fast fashion,’ ‘fast furniture’ is also killing the planet.
6.

INDUSTRY PROFESSIONALS ARE A HUGE PART OF THE PROBLEM

Many interior design and building professionals don’t know or (worse) don’t care about authentic products!
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Australian businesses profit by knocking-off furnishings. Design theft by industry professionals devalues their projects. And shows total disregard for the people who invest, live in or use the spaces they build.

BECOME A MEMBER

ADA Members enable our program

As an education platform, we strive for a shift cultural change in buyer behaviour by spotlighting how objects are made, why they exist, and why we all must invest in original products we care about, value, and don't throw away. 

We work in consultation with IP Australia and other industry groups to help shape the best possible future for the growth of the Australian furnishing sector.

As a member-funded association - membership fees directly fund our activity. Join now and help stop design theft!

> WHAT MEMBERSHIP IS RIGHT FOR ME? (desktop view)

> OR HEAD HERE // if on a phone or tablet

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