What happens when big businesses knock off local designers? When a major retail chain advertised an identical product to one they’d borrowed for a photo shoot from a [...]
AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
ABOUT
Authentic Design Alliance® is a social enterprise leading the fight against furniture design theft in Australia.
Advocating for improved intellectual property (IP) protection for designers and furnishing brands, we help drive policy amendments in Australian law via ongoing consultation with Government agencies.
As an education platform, we create awareness about the damage caused by the fast furniture industry. Communicating the importance of investing in the brands and individuals that create, make, sell and promote authentic design.
DESIGN THEFT
Design theft is when someone profits by making copies of original furniture, lighting, and architectural products – a problem encouraged by people buying, selling and specifying replicas and knock-offs.
Short-lifespan furnishings end up in landfills at such an alarming rate that it is now a critical environmental issue.
VISION+MISSION
Our vision is that design is valued. For customers to consider what they buy and for original products hold a meaning that transcends a purchase price.
Our mission is to see the replica furniture sector criminalized as it has been in Europe and the UK.
Australian law also allows a designer’s name to sell fakes if used with the word ‘replica’. Using the designer or product name to sell knock-offs misleads customers into thinking products are connected to the original brand. They’re not.
“A successful product employs a network.
A successful collection creates a sub-economy.”
WHAT WE DO
As an independent for-purpose association, we drive awareness about the cultural, societal, and environmental damage caused by what we call ‘disposable decorating.’
We strive to shift the dial towards consumers valuing authentic products and long-term purchases over cheap short-lifespan copies to support a stronger future for our industry.
JOIN THE ADA
ADA® members directly enable our ongoing work with Government agencies for IP reform; and help fund our national education program.
Discover more about ADA® membership here (or here if on mobile / device)
Lets get real.
6 Facts About Design Theft.
BECOME A MEMBER
ADA Members enable our program
As a member-funded association, we are supported by designers, makers, manufacturers, distributors, importers, and retailers of authentic products.
We’re also supported by interior designers, architects, interior stylists, photographers, digital influencers, building industry brands, and landscape design professionals.
- Join here & see ADA member benefits (desktop view)
- And head here (if on phone or tablet)
LATEST NEWS
DESIGN FRINGE :: Register to Exhibit (by August 1st)
Design Fringe, the new evolution of Melbourne Fringe’s longest-running program, Fringe Furniture, will be making its home at Linden New Art in 2022. This year’s provocation [...]
MEDIA :: DESIGN ONLINE on the ADA Vision, Journey and Outcomes
Ahead of next week’s Decor+Design show, Design Online speak with ADA director AMS about the problem, the solutions and why the industry must be more aware! The ADA has [...]
JOIN THE ADA :: WHAT MEMBERSHIP IS RIGHT FOR ME?
AUTHENTIC DESIGN ALLIANCE ® members enable our ongoing education, advocacy and event program and support the best future for the Australian furnishing sector.
DENFAIR rebrands as DESIGN SHOW :: 18-20 October, ICC Sydney
Join us October 18-22 at ICC Sydney for the newly rebooted Interiors Australia I Denfair, now known as DESIGN SHOW. The industry event will be held annually each October, [...]
VIVID DESIGN COMP :: Meet The Next Wave of Local Design Talent
PREVIEW NEW WORK BY 2022 FINALISTS Australia’s longest-running design competition celebrates its 19th anniversary shining a spotlight on early-career furniture, lighting and [...]
MDW 22 :: Find Us at FUTURES COLLECTIVE, Villa Alba Museum
Occupying a heritage-listed building in one of Melbourne’s oldest suburbs is Design Week’s most surprising and stellar exhibition. The dilapidated 1880s mansion hosts a [...]
FINALLY A WIN :: 12-month Grace Period from March 10
From March 10, 2022, Australian designs now officially have a 12-month ‘Grace Period’ that enables initial protection prior to the lodgement of design registration. A 12-month [...]
MDW 22 :: ADA Partners with SAY IT LOUD, 17-27 March
We are proud to support the Australian debut of SAY IT LOUD, a global initiative that cultivates and elevates the contributions of BIPOC designers to raise the visibility of [...]
MDW :: FUTURES COLLECTIVE, Villa Alba Museum 17-26 March
We’re thrilled to join FUTURES COLLECTIVE at Villa Alba Museum for Melbourne Design Week. Spearheaded by Spence & Lyda and Fiona Lynch Office, we will join Broached [...]
ADA 08 :: Denfair x Melbourne Design Week – download
ADA08 is live – download your copy here Join us at Interiors Australia – Denfair February 10-12 and Melbourne Design Week at Villa Alba Museum for FUTURES [...]
DESIGN FRINGE :: Meet ADA Award Winners at Denfair 10-12 February
ADA Design Futures Award Winners Discover work by five new designers at our Interiors Australia I Denfair installation. Melbourne Fringe Furniture, now DESIGN FRINGE, debuted [...]
AFFILIATES
EVENT+AWARD PARTNERS
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GLOBAL BRAND PARTNERS
