AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
Authentic Design Alliance is a member-funded association that exists to promote the value of investing in original furniture, lighting and interior products in the fight against design theft. We advocate for vastly improved IP protection for the furnishing sector, and for the word 'replica' to be eradicated.
Britain joined Europbe by crimilising the 'replica' industry, with the UK levelling fines of up to £50,000 or 10 years jail, even backdating copyright law to cover the design icons previously savaged by the replica industry. Both iconic and recent designs are protected for the life of the designer plus an additional 70 years after their death ('life plus 70').
"A successful product employs a network.
A successful collection creates a sub-economy"
Meanwhile, Australia has no automatic copyright protection for furniture, unlike other creative disciplines like music, film, music, literature, art, photography and architecture that are immediately, and freely protected at no cost to the creator!
As an education platform we support designers, manufacturers, distributors, importers and retailers of authentic products by advocating for radically improved Intellectual Property (IP) protection.
ADA members enable our program of talks, workshops and events to inform consumers and design professionals about the importance of investing in authentic products.
Lets get real.
6 Facts About Design Theft.
BECOME A MEMBER
ADA Members enable our program
As an education platform, we strive for a shift cultural change in buyer behaviour by spotlighting how objects are made, why they exist and why we all must invest in products we care about, value and don't throw away.
As a member-funded association - membership fees directly fund our activity. Join now and help stop design theft!
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AUTHENTIC DESIGN ALLIANCE ® members enable our ongoing education, advocacy and event program and support the best future for the Australian furnishing sector.
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