
AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
Authentic Design Alliance® is a Social Enterprise leading the fight against furniture design theft in Australia. We advocate for improved Intellectual Property (IP) protection for furnishings and create awareness about why we must buy once, choose well and not support the fast furniture industry.
We educate about the importance of investing in original products to support the brands and individuals that create, make, sell, specify and promote authentic design.
Our vision is for the word ‘replica’ to be eradicated as it unfairly misleads customers about which products are legitimately original and misrepresents knockoffs to be somehow connected to the licensed manufacturer or distributor.
We believe the replica furniture sector must be criminalized as it profits unfairly by selling copies of successful original products. Buying, specifying, or selling replicas, knockoffs, and copies directly supports design theft.
“A successful product employs a network.
A successful collection creates a sub-economy”
As an independent association, we drive awareness about the cultural, societal, and environmental damage caused by ‘copy culture’ and ‘disposable decorating.’
We strive to shift the dial towards consumers valuing authentic products and long-term purchases over cheap short-lifespan copies to support a stronger future for our industry.
ADA® members directly enable our ongoing work with Government agencies for IP reform; and help fund our national education program.
Discover more about ADA® membership here (or here if on mobile / device)
Lets get real.
6 Facts About Design Theft.

BECOME A MEMBER
ADA Members enable our program
As a member-funded association, we are supported by designers, makers, manufacturers, distributors, importers, and retailers of authentic products.
Our members also include interior designers, architects, interior stylists, photographers, digital influencers, building industry brands, and landscape design professionals.
- MEMBERSHIP BENEFITS // desktop view
- HEAD HERE // if on a phone or tablet
LATEST NEWS

Design Fringe, the new evolution of Melbourne Fringe’s longest-running program, Fringe Furniture, will be making its home at Linden New Art in 2022. This year’s provocation [...]

MEDIA :: DESIGN ONLINE on the ADA Vision, Journey and Outcomes
Ahead of next week’s Decor+Design show, Design Online speak with ADA director AMS about the problem, the solutions and why the industry must be more aware! The ADA has [...]

JOIN THE ADA :: WHAT MEMBERSHIP IS RIGHT FOR ME?
AUTHENTIC DESIGN ALLIANCE ® members enable our ongoing education, advocacy and event program and support the best future for the Australian furnishing sector.

DENFAIR rebrands as DESIGN SHOW :: 18-20 October, ICC Sydney
Join us October 18-22 at ICC Sydney for the newly rebooted Interiors Australia I Denfair, now known as DESIGN SHOW. The industry event will be held annually each October, [...]

VIVID DESIGN COMP :: Meet The Next Wave of Local Design Talent
PREVIEW NEW WORK BY 2022 FINALISTS Australia’s longest-running design competition celebrates its 19th anniversary shining a spotlight on early-career furniture, lighting and [...]

MDW 22 :: Find Us at FUTURES COLLECTIVE, Villa Alba Museum
Occupying a heritage-listed building in one of Melbourne’s oldest suburbs is Design Week’s most surprising and stellar exhibition. The dilapidated 1880s mansion hosts a [...]

FINALLY A WIN :: 12-month Grace Period from March 10
From March 10, 2022, Australian designs now officially have a 12-month ‘Grace Period’ that enables initial protection prior to the lodgement of design registration. A 12-month [...]

MDW 22 :: ADA Partners with SAY IT LOUD, 17-27 March
We are proud to support the Australian debut of SAY IT LOUD, a global initiative that cultivates and elevates the contributions of BIPOC designers to raise the visibility of [...]

MDW :: FUTURES COLLECTIVE, Villa Alba Museum 17-26 March
We’re thrilled to join FUTURES COLLECTIVE at Villa Alba Museum for Melbourne Design Week. Spearheaded by Spence & Lyda and Fiona Lynch Office, we will join Broached [...]

ADA 08 :: Denfair x Melbourne Design Week – download
ADA08 is live – download your copy here Join us at Interiors Australia – Denfair February 10-12 and Melbourne Design Week at Villa Alba Museum for FUTURES [...]

DESIGN FRINGE :: Meet ADA Award Winners at Denfair 10-12 February
ADA Design Futures Award Winners Discover work by five new designers at our Interiors Australia I Denfair installation. Melbourne Fringe Furniture, now DESIGN FRINGE, debuted [...]

ADA DENFAIR TALK :: Who Turned the Lights Out, February 11
ADA LIGHTING TALK ‘Who Turned the Lights Out’ with Christopher Boots, Jason Bird (Luxxbox), Patrick Lourie (Euroluce) and Volker Haug, moderated by ADA director [...]