AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
AUTHENTIC DESIGN ALLIANCE® promotes the value and importance of investing in original furniture, lighting and interior products.
Europe and Britain have criminalised 'replica' and counterfeit designs - with the UK introducing fines of up to £50,000 or 10 years jail!!
So for Australia to support the designers, makers, manufacturers, distributors, importers and retailers of authentic products in the fight against design theft, we need radically improved Intellectual Property (IP) protection to prevent design theft.
"A successful product employs a network.
A successful collection creates a sub-economy." AUTHENTIC DESIGN ALLIANCE
Design theft steals from the creator. Designers earn royalties - a small % of wholesale price from product sales. But they don't just lose a rightful income stream to the replica industry, many suffer reputation damage when poorly made copies are mistaken for original works.
But designers are not the only ones who lose out! Manufacturers, retailers, importers and distributors of authentic brands are also hit hard by the counterfeit furniture epidemic, a problem that continues to accelerate.
Meanwhile consumers, building industry and design professionals opt for cheap copies over the real deal, creating a race to the bottom with price!
As an education platform, we strive for a shift cultural change in buyer behaviour by spotlighting how objects are made, why they exist and why we all must invest in products we love, objects we care about. And don't throw away.
ADA® is a member-funded association - membership fees directly fund our activity. Join now and help stop design theft!
> HEAD HERE // phone or tablet
Join our November ADA events for DESIGN Canberra Festival at designcraft showroom. Visitors to the public event (free to attend). and an invitation only industry [...]
Join acclaimed designer Michael Anastassiades in conversation with Stephen Todd, ticket proceeds donated to the ADA. The first 30 people to contact us have the [...]
Some of Australia’s best-known rock photographers are calling copyright infringement by the online auction of media giant Fairfax’s Sydney Morning Herald image [...]
What happens when credible studios or makers unwittingly accept a commission to produce what they believe to be original work only to later discover the project is a [...]