Authentic Design Alliance® is a Social Enterprise leading the fight against furniture design theft in Australia. We advocate for improved Intellectual Property (IP) protection for furnishings and create awareness about why we must buy once, choose well and not support the fast furniture industry.

We educate about the importance of investing in original products to support the brands and individuals that create, make, sell, specify and promote authentic design.

Our vision is for the word ‘replica’ to be eradicated as it unfairly misleads customers about which products are legitimately original and misrepresents knockoffs to be somehow connected to the licensed manufacturer or distributor.

We believe the replica furniture sector must be criminalized as it profits unfairly by selling copies of successful original products. Buying, specifying, or selling replicas, knockoffs, and copies directly supports design theft. 

“A successful product employs a network.

 A successful collection creates a sub-economy”

As an independent association, we drive awareness about the cultural, societal, and environmental damage caused by ‘copy culture’ and ‘disposable decorating.’

We strive to shift the dial towards consumers valuing authentic products and long-term purchases over cheap short-lifespan copies to support a stronger future for our industry.

ADA® members directly enable our ongoing work with Government agencies for IP reform; and help fund our national education program.

Discover more about ADA® membership here (or here if on mobile / device)