AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
Authentic Design Alliance promotes the value of investing in original furniture, lighting and interior products in the fight against design theft.
Europe and Britain criminalised 'replica' designs, the UK levelling fines of up to £50,000 or 10 years jail, backdating copyright law to cover design icons savaged by the replica industry.
Original furniture and lighting designs are protected in Europe for the lifetime of the designer plus an additional 70 years (life plus 70).
Australia has no automatic copyright protection for furniture, unlike music, film, literature, art, photography or other creative disciplines!
Supporting the designers, manufacturers, distributors, importers and retailers of authentic products we advocate for radically improved Intellectual Property (IP) protection to stop design theft, and educate about the importance of investing in original products.
As an education platform, we strive for a shift cultural change in buyer behaviour by spotlighting how objects are made, why they exist and why we all must invest in products we love, objects we care about, and products we value and don't throw away.
As a member-funded association - membership fees directly fund our activity. Join now and help stop design theft!
"A successful product employs a network.
A successful collection creates a sub-economy" AUTHENTIC DESIGN ALLIANCE
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