The AUTHENTIC DESIGN ALLIANCE® promotes the value and importance of investing in original furniture, lighting and interior products.

Europe and Britain have now criminalised 'replica' and counterfeit designs - with the UK introducing fines of up to £50,000 or 10 years jail!!

So for Australia to support the designers, makers, manufacturers, distributors, importers and retailers of authentic products in the fight against design theft, we need radically improved Intellectual Property (IP) protection to prevent design theft.

"A successful product employs a network.

 A successful collection creates a sub-economy." AUTHENTIC DESIGN ALLIANCE

Design theft steals from the creator.  Designers earn royalties - a small % of wholesale price from product sales. But they don't just lose a rightful income stream to the replica industry, many suffer reputation damage when poorly made copies are mistaken for original works.

But designers are not the only ones who lose out! Manufacturers, retailers, importers and distributors of authentic brands are also hit hard by the counterfeit furniture epidemic, a problem that continues to accelerate.

Meanwhile consumers, building industry and design professionals opt for cheap copies over the real deal, creating a race to the bottom with price!

#replicaisfake

#stopdesigntheft

#getrealbuyrealsupplyreal

As an education platform, we strive for a shift cultural change in buyer behaviour by spotlighting how objects are made, why they exist and why we all must invest in products we love, objects we care about. Keep. And don't throw away.

"Chose well.

 Buy once.

 Make it last" 

 Dame Vivienne Westwood

ADA® is a member-funded association - membership fees directly fund our activity. Join now and help stop design theft! 

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