AUTHENTIC DESIGN ALLIANCE ® members enable our ongoing education, advocacy and event program and support the best future for the Australian furnishing sector.
AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
Authentic Design Alliance is a member-funded association that exists to promote the value of investing in original furniture, lighting and interior products in the fight against design theft. We advocate for vastly improved IP protection for the furnishing sector, and for the word 'replica' to be eradicated.
Britain joined Europbe by crimilising the 'replica' industry, with the UK levelling fines of up to £50,000 or 10 years jail, even backdating copyright law to cover the design icons previously savaged by the replica industry. Both iconic and recent designs are protected for the life of the designer plus an additional 70 years after their death ('life plus 70').
"A successful product employs a network.
A successful collection creates a sub-economy"
Meanwhile, Australia has no automatic copyright protection for furniture, unlike other creative disciplines like music, film, music, literature, art, photography and architecture that are immediately, and freely protected at no cost to the creator!
As an education platform we support designers, manufacturers, distributors, importers and retailers of authentic products by advocating for radically improved Intellectual Property (IP) protection.
ADA members enable our program of talks, workshops and events to inform consumers and design professionals about the importance of investing in authentic products.
Discover more about ADA membership here (or here if on mobile / device)
Lets get real.
6 Facts About Design Theft.
BECOME A MEMBER
ADA Members enable our program
As an education platform, we strive for a shift cultural change in buyer behaviour by spotlighting how objects are made, why they exist and why we all must invest in products we care about, value and don't throw away.
As a member-funded association - membership fees directly fund our activity. Join now and help stop design theft!
> WHAT MEMBERSHIP IS RIGHT FOR ME?
> OR HEAD HERE // if on a phone or tablet
LATEST NEWS
Why the current review into design systems might be a start, but not the solution
We were recently contacted by IP Australia, the department tasked with managing design registrations, trade marks, copyright and patents, to consult on the review into design [...]
ADA Lighting Roundtable – Melbourne / Sydney October
Surprisingly, most of our contact with industry members affected by design theft are from the lighting sector! Independent designers, brands, importers and retailers are being [...]
ADA05 I Download our latest Tabloid
Stay informed with our latest campaigns and overview of ADA Members at DENFAIR! It is important as an industry that we remain informed - Download our latest Tabloid here GET [...]
ADA Roundtable I IP Australia review design systems
The regulatory body for patents, trade marks and design registrations is currently undertaking a review of design systems. As part of this IP Australia invited the AUTHENTIC [...]
EASEL PROJECT launching at DENFAIR
EASEL is a new independent initiative supporting authentic design initiated by Adam Cornish and Marcus Piper that will debut next month at DENFAIR. Eight renown creatives from [...]
MY MILAN
MY MILAN I CHRISTOPHER BOOTS – James L Marshall
Stepping behind the scenes of this year's Milan Design Week we've asked ADA Members to share their inside tips and experiences from the 56th edition of Salone del Mobile in our My Milan series. James Marshall joined the Christopher Boots team as they showcased installations at Fiorisalone in three locations in central Milan. Based in […]
MY MILAN I ARTEDOMUS + NEW VOLUMES – Thomas Coward
Our 'My Milan' series dives into ADA Member experiences during April's Salone Del Mobile. Artedomus / New Volumes creative director Thomas Coward had dual agendas - exhibiting New Volumes with LOCAL MILAN, and reconnecting with Artedomus brand partners - whilst trying to experience as many FioriSalone installations across the city as possible! Additional text by […]
MY MILAN I CULT + NAU DESIGN – Richard Munao
After the Australian design set descended on Milan for Design Week last month, we spoke to Authentic Design Alliance members for an insider snapshot of their personal experience. Cult founder and managing director Richard Munao is a Salone veteran having first attended in 1999! Aside from discovering new product collections from the 20+ Cult partners, […]
MY MILAN I LUXXBOX – Jason Bird launches acoustic lighting
The 56th edition of Salone del Mobile featured the bi-annual lighting exhibition Euroluce that takes over several pavilions at the Rho Fiera, the official trade fair component of Milan Design Week. Our My Milan series features interviews with ADA Members to unearth their most memorable experiences, pro hacks and discoveries! Brisbane-based design studio Luxxbox launched […]
CASE STUDIES
CASE STUDY I The Problem With Copyright – Don’t Assume You’re Covered!
Some of Australia’s best-known rock photographers are calling copyright infringement by the online auction of media giant Fairfax’s Sydney Morning Herald image archive. On [...]
CASE STUDY // Don’t Ask Designer-Makers to Copy Original Designs!!
What happens when credible studios or makers unwittingly accept a commission to produce what they believe to be original work only to later discover the project is a [...]
CASE STUDY // THE BUILDING INDUSTRY PROBLEM
The heart of the problem when building industry professionals swap the original furniture and lighting on projects for blatant knock-offs has been succinctly headlined in a [...]
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