AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
Authentic Design Alliance® is an independent member-funded association that exists to promote the value of investing in original furniture, lighting and interior products in the fight against design theft. We advocate for vastly improved IP protection for the furnishing sector, and for the word 'replica' to be eradicated from our industry.
Britain joined Europe by criminalising the 'replica' industry, levelling fines of up to £50,000 or 10 years jail! Reforms included backdating copyright law to cover design icons savaged by the replica industry, extending copyright protection for the life of the designer plus an additional 70 years after their death ('life plus 70').
"A successful product employs a network.
A successful collection creates a sub-economy"
Meanwhile, unlike other creative disciplines in Australia, no automatic copyright protection applies for furnishings. Music, film, literature, art, photography and architecture are immediately and freely protected at no cost to the creator - so why is design treated differently?
As an education platform, we support designers, manufacturers, distributors, importers and retailers of authentic products, and advocate for radically improved intellectual property (IP) protection to align with Europe and other trading partners.
ADA® members directly enable our advoacy and national event program, helping us to inform consumers, business owners and design professionals about the importance of investing in authentic products, and providing ongoing updates on the latest developments with IP reform.
Lets get real.
6 Facts About Design Theft.
BECOME A MEMBER
ADA Members enable our program
As an education platform, we strive for a shift cultural change in buyer behaviour by spotlighting how objects are made, why they exist and why we all must invest in original products we care about, value and don't throw away.
As a member-funded association - membership fees directly fund our activity. Join now and help stop design theft!
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We are proud to support our Affiliate partners Good Design Australia who helm the Good Design Awards - one of the most prestigious design awards in the world and the nation’s [...]
After considered consultation with our event partners, our planned Melbourne Design Week program will be reschduled for later this year. Thank you for your understanding, and [...]
AUTHENTIC DESIGN ALLIANCE® joins the Melbourne Design Week program to spotlight the endemic problem of design theft in Australia by unpacking the importance of investing in [...]
GET REAL, BUY REAL, SUPPLY REAL! AUTHENTIC DESIGN ALLIANCE® joins the Melbourne Design Week program to spotlight the endemic problem of design theft in Australia by unpacking [...]
Following our participation in the IP Australia stakeholder forum in December, last week we met with the research team to further flesh out issues we felt were yet to be [...]
Following extensive lobbying by a group of leading European brands, in 2016 Britain announced radical changes to UK intellectual property (IP) laws that effectively outlawed [...]
Ahead of the ongoing research by IP Australia into the review of design systems (ACIP Review), some 'quick wins' have been proposed for policy recommendations in the [...]
Earlier this year IP Australia announced a review into design systems that includes design registrations, trade marks, patents and other rights. As part of the review ADA® [...]
The ADA® joined a day long forum at University of Sydney this week, where IP Australia chaired stakeholder-led consultation into the ongoing ACIP review into design systems. [...]
THIS TIME LAST YEAR
Stepping behind the scenes of this year's Milan Design Week we've asked ADA Members to share their inside tips and experiences from the 56th edition of Salone del Mobile in our My Milan series. James Marshall joined the Christopher Boots team as they showcased installations at Fiorisalone in three locations in central Milan. Based in […]
Some of Australia’s best-known rock photographers claimed copyright infringement by an online auction of media giant Fairfax’s Sydney Morning Herald image archive. ABC news [...]
What happens when credible studios or makers unwittingly accept a commission to produce what they believe to be original work only to later discover the project is a [...]
The heart of the problem when building industry professionals swap the original furniture and lighting on projects for blatant knock-offs has been succinctly headlined in a [...]
Retailer ALDI Australia advertised a near identical product to one created by the Melbourne-based brand Miss Glass Home. The story then went viral as social media feeds lit up with many views on the growing problem of big business knocking-off original work by independent design brands and local creators. ROBBED ON HOME TURF These David vs […]
National Gallery Australia: NGA x Replica furniture As the problem with design theft escalates it's clear that many national gallery, museum and public institution decision-makers simply don't know what's real and what's fake. Either that, or they simply don't care. But, sadly, replica furniture resides in many galleries and public institutions in Australia. Authenticity is […]
Kate Stokes from CocoFlip "The Coco Pendant was designed at the beginning of my career and didn't register the design as I had no concept it would be such a huge success. It [...]