AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
Authentic Design Alliance® is an independent member-funded association that exists to promote the value of investing in original furniture, lighting, and interior products in the fight against design theft. We advocate for vastly improved IP protection for the furnishing sector, and for the word 'replica' to be eradicated from our industry.
Britain joined Europe by criminalising the 'replica' industry, leveling fines of up to £50,000 or 10 years jail! Reforms included backdating copyright law to cover design icons savaged by the replica industry, extending copyright protection for the life of the designer plus an additional 70 years after their death ('life plus 70').
"A successful product employs a network.
A successful collection creates a sub-economy"
Meanwhile, unlike other creative disciplines in Australia, no automatic copyright protection applies to furnishings. Music, film, literature, art, photography, and architecture are immediately and freely protected at no cost to the creator - so why is design treated differently?
As an education platform, we support designers, manufacturers, distributors, importers, and retailers of authentic products, and advocate for radically improved intellectual property (IP) protection to align with Europe and other trading partners.
ADA® members directly enable our advocacy and national event program, helping us to inform consumers, business owners and design professionals about the importance of investing in authentic products, and providing ongoing updates on the latest developments with IP reform.
Lets get real.
6 Facts About Design Theft.
BECOME A MEMBER
ADA Members enable our program
As an education platform, we strive for a shift cultural change in buyer behaviour by spotlighting how objects are made, why they exist, and why we all must invest in original products we care about, value, and don't throw away.
As a member-funded association - membership fees directly fund our activity. Join now and help stop design theft!
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In 2016 Britain announced sweeping changes to UK intellectual property (IP) laws following extensive lobbying by a group of leading European brands. Among many new [...]
To round off the research phase of the IP Australia Designs Review, some 'short-term wins' are due (fingers crossed) to hit Parliament in late 2020. GRACE PERIOD The [...]
We are proud to support the 17th edition of the vivid design competition for the fifth year, Australia's leading springboard for emerging furnishing designers. Helmed by the [...]
The announcement of the re-formation of the Australian Design Council is great news! Helmed by industry leaders spanning innovators, entrepreneurs, and thinkers, the Council [...]
FOLLOW OUR NEW HANDLE @authentic_design_alliance Please support our cause by following (and sharing) our NEW Instagram handle to help rebuild the substantial following that [...]
Despite all atm, it's still business as usual with our ongoing consultation to the IP Australia review of design systems! IP Australia, the government body responsible for [...]
We are proud to support our Affiliate partners Good Design Australia who helm the Good Design Awards - one of the most prestigious design awards in the world and the nation’s [...]
After considered consultation with our event partners, our planned Melbourne Design Week program will be reschduled for later this year. Thank you for your understanding, and [...]
AUTHENTIC DESIGN ALLIANCE® joins the Melbourne Design Week program to spotlight the endemic problem of design theft in Australia by unpacking the importance of investing in [...]
THIS TIME LAST YEAR
Stepping behind the scenes of this year's Milan Design Week we've asked ADA Members to share their inside tips and experiences from the 56th edition of Salone del Mobile in our My Milan series. James Marshall joined the Christopher Boots team as they showcased installations at Fiorisalone in three locations in central Milan. Based in […]
Best known for massive outdoor steel sculptures that can be seen across Australia and around the world, the late Australian-American artist Clement Meadmore (1929-2005) was [...]
Some of Australia’s best-known rock photographers claimed copyright infringement by an online auction of media giant Fairfax’s Sydney Morning Herald image archive. ABC news [...]
What happens when credible studios or makers unwittingly accept a commission to produce what they believe to be original work only to later discover the project is a [...]
The heart of the problem when building industry professionals swap the original furniture and lighting on projects for blatant knock-offs has been succinctly headlined in a [...]
Retailer ALDI Australia advertised a near identical product to one created by the Melbourne-based brand Miss Glass Home. The story then went viral as social media feeds lit up with many views on the growing problem of big business knocking-off original work by independent design brands and local creators. ROBBED ON HOME TURF These David vs […]
National Gallery Australia: NGA x Replica furniture As the problem with design theft escalates it's clear that many national gallery, museum and public institution decision-makers simply don't know what's real and what's fake. Either that, or they simply don't care. But, sadly, replica furniture resides in many galleries and public institutions in Australia. Authenticity is […]