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AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
ABOUT
Authentic Design Alliance® is a social enterprise leading the fight against furniture design theft in Australia.
As a for-purpose industry association, we work with government agencies to improve intellectual property (IP) protection for designers and brands and help drive policy amendments in Australian law via ongoing consultation with Government agencies.
We are an education platform that raises awareness about the economic, environmental, and cultural damage caused by the fast furniture industry.
We communicate the importance of investing in the businesses, brands, and individuals who design, manufacture, distribute, and work with authentic, licensed products.
DESIGN THEFT
Design theft occurs when someone profits by making copies of an original product, such as furniture, lighting, or architectural products. Everyone buying, selling, or specifying replicas and knock-offs becomes part of the problem.
Short-lifespan furnishings end up in landfills at such an alarming rate that it is now a critical environmental issue.
VISION+MISSION
Our vision is that design is valued. For customers to consider what they buy and for original products hold a meaning that transcends a purchase price.
Our mission is to see the replica furniture sector criminalised as it has been in Europe and the UK.
Australian law also allows a designer’s name to sell fakes if used with the word ‘replica’. Using the designer or product name to sell knock-offs misleads customers into thinking products are connected to the original brand. They’re not.
“A successful product employs a network.
A successful collection creates a sub-economy.”
WHAT WE DO
As an independent, for-purpose association, we raise awareness about the cultural, societal, and environmental damage caused by ‘disposable decorating.’
We strive to shift the dial towards consumers valuing authentic products and long-term purchases over cheap short-lifespan copies to support a stronger future for our industry.
JOIN THE ADA
ADA® members directly enable our ongoing work with Government agencies for IP reform and help fund our national education program.
Discover more about ADA® membership here (or here if on mobile/device)
Lets get real.
6 Facts About Design Theft.
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BECOME A MEMBER
ADA Members enable our program
As a member-funded association, we are supported by designers, makers, manufacturers, distributors, importers, industry platforms, design galleries and retailers of authentic products.
We’re also supported by material suppliers, interior designers, architects, interior stylists, photographers, digital influencers, building industry brands, and landscape design professionals.
- Join here (desktop view) to see ADA member benefits
- Or head here if on phone or tablet (if on phone or tablet)
LATEST NEWS
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The best of Australia’s early career designers were recognised at the Vivid Awards at Décor and Design presentation on 17 July. The awards program is Australia’s [...]
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ADA WORKSHOP :: What’s Your IP Strategy? IP 101 & Marketing Starter Kit
Managing IP is essential to successful business planning. This introductory session will cover the basics: the types of IP protections available, what to use them for, and how [...]
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ADA TALK:: How to Spot Greenwashing at Green Design Show
Join us at the debut edition of Green Design Show with AMS in conversation with industry experts Tamsin O’Neill, Co-Founder of Green Magazine, and Karie Soehardi of Circular [...]
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VICTORIAN PREMIER’S DESIGN AWARDS :: Submissions Close July 19
VICTORIAN PREMIER’S DESIGN AWARDS The design sector is a significant contributor to the Victorian economy. Established in 1996, the Victorian Premier’s Design Awards are [...]
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ADA AWARD :: Vivid Design Comp Finalists – See the Work
For our eighth year, the ADA proudly supports the 21st edition of Australia’s longest-running design competition, Vivid Design Comp, to promote opportunities for [...]
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ADA TALK :: How Authentic Design is the Most Sustainable Solution
Talk summary: read the points from our talk ‘Championing Sustainable and Authentic Design: What can we do?’ presented by the ADA for Design Show Australia. The [...]
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ADA WORKSHOP :: DIY IP Registrations w IP Australia
Melbourne Design Week—Hurry, the remaining tickets for our DIY workshop on June 01 are selling fast. ADA with IP Australia unpacks everything designers and brands need to [...]
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ADA TALK :: Authentic Design & Sustainable Choice in Circular Practice
Please join us at our talk next month at Design Show Australia, where we will delve into why authentic design is THE most Sustainable Choice. This discussion will provide [...]
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ADA PARTNERSHIP :: Artedomus x The Local Project (Emerging) Designer Awards
We’re thrilled to announce our supporting partnership for Artedomus x The Local Project ‘The (Emerging) Designer Award,’ entries close July 24th, 2024. [...]
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ADA TALK :: Melb Design Week, Ben McCarthy, Woods Bagot, GoHome
ADA director Anne-Maree Sargeant joins the gohome team for the launch of Ben McCarthy’s Utility collection at an event in collaboration with Sculptform during Melbourne [...]
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MDW :: ADA Workshop in Partnership with IP Australia
Presented by the Authentic Design Alliance, we debut our new ADA-led education series, delivered in partnership with IP Australia. Over two empowering sessions, designers, [...]
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ADA PARTNERSHIP :: ADA Education with IP Australia
We are thrilled to announce our education partnership with IP Australia, the government agency tasked with administering design rights including Patents, Trade Marks, Design [...]