Authentic Design Alliance is a member-funded association that exists to promote the value of investing in original furniture, lighting and interior products in the fight against design theft. We advocate for vastly improved IP protection for the furnishing sector, and for the word 'replica' to be erradicated.

Britain joined Europbe by crimilising the 'replica' industry, with the UK levelling fines of up to £50,000 or 10 years jail, even backdating copyright law to cover the design icons previously savaged by the replica industry. Both iconic and recent designs are protected for the life of the designer plus an additional 70 years after their death ('life plus 70').

"A successful product employs a network.

 A successful collection creates a sub-economy"

Meanwhile, Australia has no automatic copyright protection for furniture, unlike other creative disciplines like music, film, music, literature, art, photography and architecture that are immediately, and freely protected at no cost to the creator!

As an education platform we support designers, manufacturers, distributors, importers and retailers of authentic products by advocating for radically improved Intellectual Property (IP) protection.

ADA members enable our program of talks, workshops and events to inform consumers and design professionals about the importance of investing in authentic products.

Discover more about ADA membership here (or here if on mobile / device)