AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
Authentic Design Alliance® is a social enterprise leading the fight against furniture design theft in Australia.
Advocating for improved intellectual property (IP) protection for designers and furnishing brands, we help drive policy amendments in Australian law via ongoing consultation with Government agencies.
As an education platform, we create awareness about the damage caused by the fast furniture industry. Communicating the importance of investing in the brands and individuals that create, make, sell and promote authentic design.
Design theft is when someone profits by making copies of original furniture, lighting, and architectural products – a problem encouraged by people buying, selling and specifying replicas and knock-offs.
Short-lifespan furnishings end up in landfills at such an alarming rate that it is now a critical environmental issue.
Our vision is that design is valued. For customers to consider what they buy and for original products hold a meaning that transcends a purchase price.
Our mission is to see the replica furniture sector criminalized as it has been in Europe and the UK.
Australian law also allows a designer’s name to sell fakes if used with the word ‘replica’. Using the designer or product name to sell knock-offs misleads customers into thinking products are connected to the original brand. They’re not.
“A successful product employs a network.
A successful collection creates a sub-economy.”
WHAT WE DO
As an independent for-purpose association, we drive awareness about the cultural, societal, and environmental damage caused by what we call ‘disposable decorating.’
We strive to shift the dial towards consumers valuing authentic products and long-term purchases over cheap short-lifespan copies to support a stronger future for our industry.
JOIN THE ADA
ADA® members directly enable our ongoing work with Government agencies for IP reform; and help fund our national education program.
Lets get real.
6 Facts About Design Theft.
BECOME A MEMBER
ADA Members enable our program
As a member-funded association, we are supported by designers, makers, manufacturers, distributors, importers, and retailers of authentic products.
We’re also supported by interior designers, architects, interior stylists, photographers, digital influencers, building industry brands, and landscape design professionals.
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