AUTHENTIC DESIGN ALLIANCE®

HELP STOP DESIGN THEFT!

Authentic Design Alliance® is a Social Enterprise leading the fight against furniture design theft in Australia. We advocate for improved Intellectual Property (IP) protection for furnishings and create awareness about why we must buy once, choose well and not support the fast furniture industry.

We educate about the importance of investing in original products to support the brands and individuals that create, make, sell, specify and promote authentic design.

Our vision is for the word ‘replica’ to be eradicated as it unfairly misleads customers about which products are legitimately original and misrepresents knockoffs to be somehow connected to the licensed manufacturer or distributor.

We believe the replica furniture sector must be criminalized as it profits unfairly by selling copies of successful original products. Buying, specifying, or selling replicas, knockoffs, and copies directly supports design theft. 

“A successful product employs a network.

 A successful collection creates a sub-economy”

As an independent association, we drive awareness about the cultural, societal, and environmental damage caused by ‘copy culture’ and ‘disposable decorating.’

We strive to shift the dial towards consumers valuing authentic products and long-term purchases over cheap short-lifespan copies to support a stronger future for our industry.

ADA® members directly enable our ongoing work with Government agencies for IP reform; and help fund our national education program.

Discover more about ADA® membership here (or here if on mobile / device)

Lets get real.

6 Facts About Design Theft.

1.

THE WORD ‘REPLICA’ MISLEADS CONSUMERS

Replicas are stolen designs not connected to the designer or brand authorised to make or sell the genuine product. These cheap copies are short-lifespan, manufactured and sold without permission from the creator.
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‘Replica’ is not a trend like ‘vintage’ or ‘industrial’ - replica is fake!
2.

DESIGNERS EARN THEIR INCOME FROM SALES ROYALTIES

Industrial and furniture designers work in small studios or as designer-makers. Design theft robs them of a rightful income from royalties - a small percentage of net sales.
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Design brands can’t afford expensive legal battles; our industry is plagued by ‘David vs Goliath’ attempts to recoup rightful income.
3.

DESIGN THEFT DAMAGES THE ENTIRE DESIGN ECONOMY

Buying knock-offs hurts more than the designer. The entire design economy is affected – fake designer furnishings also hurt retailers, manufacturers and importers, that make and sell authentic design.
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The counterfeit design industry threatens the future growth of Australia’s furnishing sector.
4.

MOST CONSUMERS DON’T KNOW WHAT’S REAL (OR FAKE)

Compared to Europe, Australia lacks an embedded design culture. Education is critical to understand the value and history of how original designs are created and made.
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If we eat organic and know our food sources, similarly, we must care about how we furnish our spaces.
5.

‘DISPOSABLE DECORATING’ FEEDS LANDFILL; IT’S UNSUSTAINABLE!

Two million Sydney households discard an estimated 50,000 tonnes of furniture on pavements every year
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That’s around 800,000 three-seater sofas, 1.7 million dining tables, 3.5 million coffee tables or 7 million chairs! Like ‘fast fashion,’ ‘fast furniture’ is also killing the planet.
6.

INDUSTRY PROFESSIONALS ARE A HUGE PART OF THE PROBLEM

Many interior design and building professionals don’t know or (worse) don’t care about authentic products!
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Australian businesses profit by knocking-off furnishings. Design theft by industry professionals devalues their projects. And shows total disregard for the people who invest, live in or use the spaces they build.

BECOME A MEMBER

ADA Members enable our program

As a member-funded association, we are supported by designers, makers, manufacturers, distributors, importers, and retailers of authentic products.

Our members also include interior designers, architects, interior stylists, photographers, digital influencers, building industry brands, and landscape design professionals.

LATEST NEWS

CASE STUDIES

Miss Glass Home clothes airer
CASE STUDY // Miss Glass Home x Aldi Knock-offs
Retailer ALDI Australia advertised a near identical product to one created by the Melbourne-based brand Miss Glass Home. The story then went viral as social media feeds lit up with many views on the growing problem of big business knocking-off original work by independent design brands and local creators. ROBBED ON HOME TURF These David vs […]
Authentic Design Alliance why do Australian institutions buy
WHY DO AUSTRALIAN INSTITUTIONS BUY REPLICA FURNITURE?
National Gallery Australia: NGA x Replica furniture As the problem with design theft escalates it’s clear that many national gallery, museum and public institution decision-makers simply don’t know what’s real and what’s fake. Either that, or they simply don’t care. But, sadly, replica furniture resides in many galleries and public institutions in Australia. Authenticity is […]

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