
AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
ABOUT
Authentic Design Alliance® is a for-purpose social enterprise leading Australia’s fight against furniture design theft.
Our ongoing consultation with government agencies is influential in improving intellectual property (IP) protection for individuals and brands, driving significant policy amendments in Australian IP legislation.
As an education platform, we raise awareness about the economic, environmental, and cultural damage caused by the fast furniture industry.
We communicate the importance of investing in authentic products to support the brands and individuals who create, manufacture, distribute, and work with original and licensed products.
DESIGN THEFT
Design theft occurs when someone profits by making copies of an original product, such as furniture, lighting, or architectural products. Everyone who buys, sells, or specifies replicas and knock-offs becomes part of the problem.
Short-lifespan furnishings end up in landfills at such an alarming rate that it is now a critical environmental issue.
VISION+MISSION
Our vision is that design is valued and that customers invest in the most sustainable option – genuine, thoughtfully made products that minimise environmental impact.
Our mission is to see the replica furniture sector criminalised as it has been in Europe and the UK.
“A successful product employs a network.
A successful collection creates a sub-economy.”
WHAT WE DO
As an independent industry association, we raise awareness about the cultural, societal, and environmental damage caused by ‘disposable decorating.’
We strive to shift the dial towards consumers valuing authentic products and long-term purchases over cheap short-lifespan copies to support a stronger future for our industry.
JOIN THE ADA
ADA® members directly enable our ongoing work with Government agencies for IP reform and help fund our national education program.
Discover more about ADA® membership here.
Lets get real.
6 Facts About Design Theft.

BECOME A MEMBER
ADA Members enable our program
As a member-funded association, we are supported by designers, makers, manufacturers, distributors, importers, industry platforms, design galleries and retailers of authentic products.
Material suppliers, interior designers, architects, interior stylists, photographers, digital influencers, building industry brands, and landscape design professionals also support us.
LATEST NEWS (CHROME BROWSER)

Can the Future of Interior Design Survive the Copycat Era? Join us on Friday July 13th at 12.30 pm with Cultivated at Design Show, MCEC Melbourne. Free registration. Gain [...]

ADA Talk: Mud Talks / Offcuts, By-products + Beautiful Waste
For World Environment Day, next week we join ‘Offcuts, By-products + Beautiful Waste’ at Mud Australia, presented in partnership with Brickworks. Mud Talks brings [...]

ADAxMDW: Furniture Reuse at Scale, Living Edge, Hassell, Aust Post
Melbourne Design Week Recap: Circular Thinking at Scale with Australia Post. Hosted by Living Edge, in partnership with the ADA, the panel discussion offered an in-depth look [...]

ADAxMDW: Future-Proofing Design: from Originality to Impact
Industrial design can play a critical role in addressing the environmental crisis by driving sustainable innovation and circular practices. At MDW25 at RMIT, the ADA [...]

MDW Talk :: ADA with Living Edge, Hassell, Australia Post
Australia Post has redefined the modern workplace through circular design principles. Join us as we explore a unique project helmed by a collaboration of Hassell with Living [...]

MDW Talk: ADA at Future-Proof by Redacted + RMIT Industrial Design
Join us at Melbourne Design Week for Future Proof, presented by Redacted Design Podcast and RMIT School of Design. This three-night exhibition and speaker series highlights [...]

ADA Talk : Understanding Copies & Imitations in Interior Design
Have you taken steps to protect your brand from one of your team inadvertently creating or specifying copies? In a world flooded with images and ideas, knowing when [...]

ADA Stakeholders: Good Design Award Entry Discount Code
ENTRIES EXTENDED: Submit by Friday, May 2nd – ADA Stakeholders receive discounted application fees! To be recognised in one of the oldest and most prestigious award [...]

AWARD: Vivid Design Comp Entries Now Open
Calling early-career furniture, lighting, and object designers! Entries are now open for the 2025 Vivid Design Competition. Entries close on Sunday, April 13th. Open to [...]

NEW ADA MEMBER TIERS: Opening in May
ADA MEMBERSHIP NEWS: We’re excited to announce that the new Authentic Design Alliance Membership tiers will open in May. Our Melbourne Design Week events will be [...]

ADMIN: Our Website Not Operating on Safari Browser (Use Chrome)
This website is not functioning correctly when viewed from Safari browsers; we recommend Chrome. Over the coming months, we are implementing upgrades and appreciate your [...]

GEELONG DESIGN WEEK :: Design Futures, Dowel Jones & More!
Cultivated hosted a day-trip to visit Geelong Design Week that began at Agency Projects before heading to Geelong to tour adaptive re-use project Eden Oak Retreat by Plus [...]