Authentic Design Alliance - supporting original design logo


Early to implement sustainable design practices, David Trubridge innovates green business modelling and lighting design. With distribution in over 50 countries, David has encountered many knock-offs of his award-winning lighting, successfully defending replicas in many cases by utilising new technologies to eradicate counterfeit versions of his work. Trubridge scored an unprecedented win against seven Australian retailers, who were forced to destroy existing stock, including 2-container loads of product. David and AMS from the ADA appeared on ABC Radio National; DT has joined many ADA panels, including OWNING AUSTRALIAN DESIGN, DENFAIR 2018.
Dutch brand Febrik created textured 2D and 3D upholstery textiles from a process discovered after husband and wife duo Jos Pelders and Renee Merckx began experimenting when working at a local company that made mattress fabrics. “We make knitted upholstery textiles” co-founder Jos Pelders explains of their process, “and whilst knitting is popular in fashion, in upholstery it has always been about woven textiles.” It might sound simple, but effectively the brand rewrote upholstery typology by adding new possibilities for furniture designers created by the unique stretch of the fabrics. FEBRIK textiles are used by Cassina, Moroso, Moooi and many other leading brands - represented in Australia by De-Jonge Agency
For over 150 years Steelcase has led the way in creating great experiences by offering a range of architecture, furniture and technology products and services designed to help people reach their full potential. The Steelcase Inc. portfolio is anchored by three core brands: Steelcase, Coalesse and Turnstone. Together with their partners, the network design spaces to help people work, learn and heal. Protecting the environment is core to the Steelcase DNA, driving sustainable social, economic and environmental change through decisions and actions is key. Steelcase are renowned for not just doing what’s right, but focus on doing what’s best — for people and for the planet.