ADA advocacy involves ongoing particitpation in industry think tanks, policy reviews and relationship building. We consultated to the Productivity Commission (2015-19), IP Australia Design Systems review (2019-21), and continue to expand our reach within local, state and Federal government agencies.
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Our goal is for the word ‘replica’ to be eradicated from the industry, and that unlicensed products are criminalized in line with EU intellectual property enforcement.

Join the growing community of brands and businesses committed to authenticity and help promote our campaigns to outlaw design theft.
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By aligning with our core values supports our education about how intellectual property (IP) theft, knock-offs and swapping original products for cheap copies causes immeasurable damage to the industry at large.
It’s time to get real, buy real, supply real!

The ADA® exists to support the creators, brands, manufacturers, distributors and retailers of genuine furnishings in the fight against design theft.
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As the thirst for cheap imitations of commercially successful original products accelerates, member support enables education about why products exist, and communicates cultural relevance by sharing how things are made. Investing in design is a decision about quality, ethics and longevity.

Unlike Europe, where there's an inherent cultural understanding and respect for original design, Australian's don't value investing in original design pieces. We lack history and connection.
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Locally, consumers and many industry professionals are design ignorant. They don’t know, or often, don’t care about what’s real and what’s fake. Help the ADA® to reach a wider audience via education about the ethical and cultural importance of supporting authentic products.

We encourage our affiliates partners and members to contribute to the ADA® agenda to help us address key issues, create core messaging and develop strategies that affect real change.
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Powered by industry to empower industry, we invite you to join us and have a say. Premium Members (Platinum and Gold) are invited join our roundtable sessions.

Take advantage of discounted advertising, and event and podcast sponsorship opportunities. The ADA® event calendar attracts 10,000+ attendance annually, and the bi-annual ADA® Tabloid (10,000+ per issue) is distributed at partnered Design Weeks, trade shows, member showrooms and events nationally.
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Members also help fund our media and PR campaigns and sponsored social media posts that extend our messaging to a broader audience.