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6 REASONS TO JOIN THE ADA

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Why join the Authentic Design Alliance?

The Authentic Design Alliance (ADA) is a member-funded association that protects original design and supports ethical businesses.

Working toward stronger Australian intellectual property (IP) laws, the ADA collaborates with government agencies on legislation and policy frameworks.

Who is it for and what does the ADA do?

ADA membership is for designers, studios, brands, distributors, retailers, makers, specifiers, educators and industry partners who want a fair market for original products, not copies.

Your membership funds advocacy, education and policy work, and in return you receive practical tools, visibility and a credible way to show your commitment to authentic design.

United, we can fortify a stronger future for the interior design, architecture and furnishing sector. Learn more below about how joining the ADA can benefit your business.

6 REASONS TO JOIN

1.

AUTHENTICITY COMMITMENT

Display ADA logos on your website, email signatures, communications and signage to signal your verified support for original design; feature your brand across ADA assets.
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➡ Use your ADA badge on all touchpoints
2.

JOIN AN ETHICAL COMMUNITY

Connect with businesses and specifiers who value originality, integrity and sustainable practice. Share knowledge and broaden your reach across the national network.
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➡ Access forums, share knowledge and expand your reach
3.

PROTECT YOUR IP RIGHTS

Learn how to safeguard your designs, products, contracts and brand assets. Understand risks and build IP awareness into everyday business decisions for teams and clients.
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➡ Book ADA workshops presented with IP Australia
4.

EXPERT STRATEGY SUPPORT

Receive confidential advice to navigate infringements, review launch strategies and reduce your exposure to commercial risk.
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➡ Contact the ADA for confidential guidance and strategy support
5.

POWER INDUSTRY ADVOCACY

Support coordinated campaigns that counter copy culture and strengthen standards protecting designers, brands and manufacturers.
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➡ Add your brand to our current advocacy actions
6.

INFLUENCE POLICY CHANGE

Contribute to government consultations and ADA submissions that shape future IP, procurement and commercial frameworks.
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➡ Join a policy roundtable to have your say

Join now and help shape our industry

When you join the Authentic Design Alliance, you gain immediate access to IP support, a trusted badge of authenticity and a national community that shares your values.

The 2026 program expands how you can contribute and how your brand can be seen. Initiatives will launch monthly from March.

Deepen your engagement

Members can have the opportunity to join working groups that drive the development of new tools, inclusivity and industry knowledge, including:

• Specifier Code of Conduct
• Sustainability case studies
• Mentoring program for practitioners at any career stage
• ADA education program
• Diversity and inclusion advisory group

Back your values with action. Apply now for ADA Membership.

BECOME A MEMBER NOW

ADA 2026 PROGRAM EXPANSION

1.

ADA 'CODE OF CONDUCT'

Help develop and promote the ADA Code of Conduct. Support ethical product selection and reduce project risk with clear, defensible standards. ➡ Position your brand as a trusted supplier or specifier.
2.

ADA EDUCATION TOOLS

Contribute to toolkits that onboard staff, brief clients and create consistent procurement practices centred on originality, IP awareness and sustainable sourcing. ➡ Join the Education Group to help develop tools.
3.

SUSTAINABILITY + CIRCULARITY

Showcase verified supply chains, low-impact materials and circular outcomes through ADA ESG case studies shared across the network. ➡ Join the Sustainability Group or submit a case study.
4.

DIVERSITY + INCLUSION

Support underrepresented practitioners and help strengthen representation across First Nations, BiPOC, LGBTQIA+ and regional designers through the Inclusivity Group. ➡ Apply to help shape our equality charter.
5.

EVENT PARTNERSHIPS

Partner with the ADA across events, awards and talks to amplify your authenticity commitment and broaden your reach to trade audiences and design-aware consumers. ➡ Use ADA strategic event partnerships for your events.
6.

OUR MENTOR PROGRAM

Provide structured professional development to mentees at any career stage. Build sector capability and increase your own visibility with a minimum two-hour commitment each year or quarter. ➡ Join our mentor directory for mentors and mentees.
DISCOVER MEMBERSHIP BENEFITS

The Growing ADA Community

Join a national network committed to original design and stronger industry standards. Membership directly supports better outcomes for the Australian design sector.

Authentic Design Alliance member and partner logos including leading Australian furniture, lighting and design brands