Sustainable Interior Design & Authentic Sourcing – ADA x Cultivated Talk at Design Show Melbourne 2025
Can the Future of Interior Design Survive the Copycat Era?
Join us on Friday, 13 June at 12:50 pm at the Design Stage, MCEC Melbourne, for From Icons to Imitations: Can the Future of Interior Design Survive the Copycat Era?
This free talk explores the urgent need for sustainable interior design and authentic sourcing — vital to protecting the future of Australia’s design and fit-out industry. Register here for free access →

Sustainable Interior Design: Why Authenticity Matters
Are the furniture and finishes in your projects helping or harming the planet? Poor procurement choices — including replicas and disposable “fast furniture”- fuel massive waste and environmental damage.
Beyond the landfill crisis, copycat design undermines trust, discourages innovation, and devalues original creators.
In contrast, sustainable interior design supports local makers, preserves quality craftsmanship, and encourages circularity in every project.
Authentic Sourcing: Protecting the Future of Design
Anne-Maree Sargeant, director of the Authentic Design Alliance, joins Joshua Ellis, Cultivated brand manager at Cult, to unpack how ethical sourcing safeguards creativity and sustainability.
Together, they’ll reveal how investing in authentic, original designs delivers lasting value for clients, reduces waste, and ensures the longevity of the Australian interiors industry.
What You’ll Learn
- The real environmental impact of replicas and throwaway furniture
- How copy culture damages innovation and design integrity
- Practical ways to educate clients and avoid specifying copies
- How authentic sourcing strengthens sustainability in interiors
- The benefits of refurbished authentic furniture for commercial and residential projects
From Icons to Imitations: Can the Future of Interior Design Survive the Copycat Era?
When: Friday, 13 June 12:50 pm – 1:30 pm
Where: Design Stage, Melbourne Convention and Exhibition Centre (MCEC)
Trade Registration: Free attendance with registration Get your free access here →


Why Authentic Design Matters More Than Ever
Are the products and finishes you specify in your projects contributing unknowingly to an environmental crisis?
Poor procurement choices, such as selecting replica lounge chairs or fast furniture with limited lifespan, fuel an escalating waste problem in interior design.
Beyond environmental harm, copycat culture erodes trust, stifles innovation, and ultimately damages the reputation of designers and brands.

Who Should Attend
This session is designed for interior designers, architects, specifiers, and procurement professionals committed to sustainable interior design.
If you work in fit-outs or specify furniture and finishes, this discussion is essential to understanding how your decisions shape the future of design.
Don’t Miss Out — Register for Free Today!
Join us in leading the movement toward authentic, sustainable interior design that values originality and environmental responsibility.
Register here for free access →
Protect originality. Champion sustainability. Shape the future of interior design.
Contact us here to register for future sessions on circular practice within furniture, objects, industrial, and interior design and architecture.




