MDW :: ADA Workshop in Partnership with IP Australia

Presented by the Authentic Design Alliance, we debut our new ADA-led education series, delivered in partnership with IP Australia.

Over two empowering sessions, designers, brand managers, distributors, and manufacturers will learn how to navigate the Australian design rights system and understand the trade mark and design registration process. This will equip attendees to manage their filings confidently.

The final segment introduces how and when to seek legal advice, followed by a valuable networking gathering where attendees can connect with panellists and peers.

Generously hosted by Christopher Boots, proud ADA Gold Members.

VENUE: Christopher Boots Level 1, 324-326 Napier Street, Fitzroy

TICKETS: available here

General Admission: $75 + gst/bf

ADA Members: $60 + gst/bf

Media: Don’t hesitate to get in touch with us for media passes

Limited to 50 people, the event will sell out. We’re sorry this one won’t be live-streamed! We kick off at 9:00 am for a 9.30 start.

Hardcopy and digital resources, as well as light refreshments, are included.

GET NEWS ABOUT FUTURE SESSIONS: Please use the contact portal at the end of this post to join the waitlist for future events. Please include your location and preference for in-person or remote sessions.


Parking: Limited street parking is available.

Accessibility: The space is accessible by stairs; unfortunately, there is no elevator.

Public Transport: The closest cross street is Johnson Street.

This event has been created for Melbourne Design Week (MDW), an 11-day city-wide program of talks, tours, exhibitions, launches, installations, and workshops. Established in 2017, MDW is an initiative of the Victorian Government through Creative Victoria and delivered by the NGV.

IMAGE: James Hancock for The Jacky Winter Group


We also outline how and when to seek legal advice, empowering DIY usage of the IP Australia-facilitated portals. Attendees will gain a comprehensive overview of the design rights system and understand how to protect products from being copied in Australia.


Anne-Maree Sargeant (AMS), Authentic Design Alliance, Director

With almost three decades of experience in the design industry, AMS is a passionate advocate, curator, journalist, speaker, and creative problem solver. She fuses her background in law and design as the director of Authentic Design Alliance® (ADA), a for-purpose industry association leading the fight against furniture design theft in Australia and promoting the value of investing in original and sustainable products.

Formerly Belle Magazine editor-at-large, she manages the gender equality mentoring program for Design Fringe (Melbourne Fringe Festival) and will soon launch the DESIGN-MADE. podcast.

IP Australia administers Australian IP rights for trade marks, patents, designs and plant breeders’ rights (not copyright).

Brett Massey, IP Australia Assistant Director Policy and International Affairs

As Assistant Director (Policy and International Affairs), Brett started as a trade marks examiner at IP Australia in 2006. He moved to a policy role in 2008 and has been integral to several major changes to intellectual property legislation. Brett has worked on design policy for several years, including the Designs Review Project and the first wave of reforms to registered designs in 2021.

He holds a Bachelor of Arts (History) from the University of Queensland and a Juris Doctor from the Australian National University.

Lachlan Freemantle, Assistant Director IP Australia, Designs Examination Team Leader

Having spent more than 20 years working in the Intellectual Property sector, Lachlan is a trade mark and design specialist. He currently works as a Principal Examiner at IP Australia and manages a team of designs examiners.

Lachlan has previously worked at the World Intellectual Property Organisation (WIPO) and is a registered Trade Mark Attorney.

Jennifer (Jen) Tutty, Studio Legal Founder and Principal

With 20 years of legal experience, Jen is particularly passionate about the intellectual property rights of furniture and product designers, building professionals, architects, and interior designers. Founding Studio Legal in 2011, Jen has steered the practice to become known as the ‘go-to’ firm for Australian creatives and brands, and the Doyles Guide recognises her as a leading Victorian IP lawyer.

When not in the office, you can find Jen walking, creating mood boards for her ‘forever’ home, listening to her favourite albums on vinyl or hanging with the family.



  • Authentic Design Alliance members, stakeholders and industry supporters
  • Designers, brand managers, manufacturers and small business owners
  • Designer-makers, small-batch producers, self-manufacturers
  • Students and early-career practitioners
  • NGV and Design Week attendees
  • Interested design industry practitioners
  • Media – limited media passes available



Founded in 2010, the ADA leads the fight against design theft in Australia, promoting and supporting the best future for creators, makers, manufacturers, distributors, and retailers of original furniture, lighting, and architectural accessories.

Since 2016, we have consulted with government agencies to advocate for increased IP protections for the furnishing and interior sectors.

As an education platform, we create awareness about the cultural and environmental importance of valuing and investing in authentic products and brands.

Our podcast DESIGN-MADE. launches in two months. Get news & updates here. // @authentic_design_alliance // @design_made_

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