AUTHENTIC DESIGN ALLIANCE®
HELP STOP DESIGN THEFT!
ABOUT
Authentic Design Alliance® is a for-purpose social enterprise leading Australia’s fight against furniture design theft.
Our ongoing consultation with government agencies is influential in improving intellectual property (IP) protection for individuals and brands, driving significant policy amendments in Australian IP legislation.
As an education platform, we raise awareness about the economic, environmental, and cultural damage caused by the fast furniture industry.
We communicate the importance of investing in authentic products to support the brands and individuals who create, manufacture, distribute, and work with original and licensed products.
DESIGN THEFT
Design theft occurs when someone profits by making copies of an original product, such as furniture, lighting, or architectural products. Everyone who buys, sells, or specifies replicas and knock-offs becomes part of the problem.
Short-lifespan furnishings end up in landfills at such an alarming rate that it is now a critical environmental issue.
VISION+MISSION
Our vision is that design is valued and that customers invest in the most sustainable option – genuine, thoughtfully made products that minimise environmental impact.
Our mission is to see the replica furniture sector criminalised as it has been in Europe and the UK.
“A successful product employs a network.
A successful collection creates a sub-economy.”
WHAT WE DO
As an independent industry association, we raise awareness about the cultural, societal, and environmental damage caused by ‘disposable decorating.’
We strive to shift the dial towards consumers valuing authentic products and long-term purchases over cheap short-lifespan copies to support a stronger future for our industry.
JOIN THE ADA
ADA® members directly enable our ongoing work with Government agencies for IP reform and help fund our national education program.
Discover more about ADA® membership here.
Lets get real.
6 Facts About Design Theft.
BECOME A MEMBER
ADA Members enable our program
As a member-funded association, we are supported by designers, makers, manufacturers, distributors, importers, industry platforms, design galleries and retailers of authentic products.
Material suppliers, interior designers, architects, interior stylists, photographers, digital influencers, building industry brands, and landscape design professionals also support us.
LATEST NEWS
Cultivated hosted a day-trip to visit Geelong Design Week that began at Agency Projects before heading to Geelong to tour adaptive re-use project Eden Oak Retreat by Plus [...]
MDW Apply Now :: Melbourne Design Week May 15-25, 2025
After some delay and uncertain speculation, we’re thrilled that applications for Melbourne Design Week 2025 are now open! An annual 11-day program of talks, tours, [...]
ADVOCACY :: Support Funding for Melbourne Design Week 2025
UPDATE:: NGV has announced MDW dates and expressions of interest are now open! Thank you to everyone who jumped into collective action, the message clearly transmitted! [...]
KNOCKOFFS + DUPES :: Search engine dupe.com sued by retailer
Digital platform Dupe.com has gone viral on Instagram and TikTok. It entices users to the search engine with claims that big box brands are white-labelling products and [...]
DESIGN COUNCIL :: Stream ‘Design for Planet Festival’ Nov 6-Dec 7th
Join the 4th annual Design for Planet Festival to learn why we must urgently harness design to tackle the climate crisis. The festival is FREE to stream, and all sessions are [...]
DESIGN TASMANIA :: Women in Design 2024, November 1-2
We are thrilled to once again join the annual Women in Design program at Design Tasmania! Themed ‘Agents of Change: Women Leading Design’, the Design Colloquium [...]
ADA Advocacy :: WIPO Finalising International Design Law Treaty
Next month, WIPO will host a Diplomatic Conference to finalise a Design Law Treaty (DLT). This is the final stage in a multi-year international series of negotiations. WIPO [...]
DESIGN FRINGE 2024 :: See the Winners at Linden before Nov 24th
Design Fringe at Linden New Arts is open until November 24 – meet the winners! During our ongoing partnership with Design Fringe, a highlight of the Melbourne Fringe [...]
ADA DESIGN FUTURES AWARD :: Meet Our Winner Carl Broesen
Meet the winners! During our ongoing partnership with Design Fringe, a highlight of the Melbourne Fringe Festival, we are proud to present our ADA Design Futures Award to [...]
Advocacy Update :: IP Australia Consultation Outcomes
Enhancing Australian Design Protection – Essential read! IP Australia has released the outcomes of the two-year consultation on proposed ways to enhance protection for [...]
ADA 11 :: Sustainability, Authenticity & Circular Practice
Download our latest newspaper for highlights from our touring speaker series spotlighting fast furniture as a growing environmental crisis, unpacking how ADA members invest in [...]
CLIMATE EMERGENCY :: ADA Joins Design Declares
Design Declares is a pivotal movement mobilising the design industry to tackle the climate crisis. The ADA has joined this movement to underscore our unwavering commitment to [...]