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WHY JOIN THE ADA?

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Europe, and now Britain (2016), has criminalised the replica furniture industry. Meanwhile, in Australia, the thirst for fake designer furnishings accelerates .....

The British Government also made radical changes to UK Intellectual Property (IP) laws - aligning with Europe to protect their furniture and lighting industries - leaving Australia lagging a long way behind with extremely inadequate IP protection and open to legal design counterfeits.

"Australia is the 'Wild West' of fake designer furniture!"

David Trubridge, ABC Radio National

As a result, Australia is now targeted by unscrupulous local and international businesses that profit from cheap knock-offs of original furniture and lighting designs.

Consumers, businesses, and building industry professionals who think 'cheap is better' are perpetuating the market for cheap low-grade products, products not made to last. They either don't know or don't care what's real and what's fake, fueling a race to the bottom for the cheapest possible price.

"The culture of 'disposable decorating' feeds landfill and 'built to last' has been replaced by the notion of 'if it's broken chuck it out, get another one!' "

Anne-Maree Sargeant ADA®

Help Stop Design Theft - become join the ADA® today!

Membership fees directly fund our activity

Learn more about ADA Membership benefits here  // or - here if on mobile or tablet

6 REASONS TO JOIN

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1.

2019 PETITION GOVERNMENT FOR ‘REPLICA’ TO BE OUTLAWED

ADA® members will help us roll-out a petition to Federal Government demanding radical change to design registration laws, copyright protection and for ‘replica’ designs to be outlawed. Funding will help us build a dedicated team to deliver medium and long-term outcomes.
2.

COMMISSIONED STUDY TO MEASURE FINANCIAL LOSS TO DESIGN THEFT

2015-17 Productivity Commission inquiry made no recommendations to change our inadequate design IP laws - citing a lack of ‘empirical evidence.’ Without economic proof, the Government can't see a problem. A formal study to demonstrate economic loss to our industry is essential. Also very costly and time consuming.
3.

EDUCATION ABOUT THE IMPORTANCE OF INVESTING IN ORIGINAL DESIGN

Europeans have a rich heritage that respects original design, one that values and informs purchasing decisions. By contrast, Australian consumers don't know design history and the ADA® must engage a wider audience via education about the ethical and cultural importance of supporting original design products.
4.

EDUCATION VIA ADA® WORKSHOPS, TALKS, PUBLICATIONS & EVENTS

During 2016-18 more than 10,000 people joined our talks, workshops, exhibitions and events. ADA® newspapers have a 20,000 annual national circulation. We create and produce original content for all events and now need to reach industry, universities and consumers in new ways. Help us spread the word.
5.

HAVE A SAY - POWERED BY INDUSTRY / EMPOWERING INDUSTRY

We encourage our affiliates and members to contribute to the ADA® agenda, helping us address key issues. We also deliver knowledge-based programs e.g Copyright Protection x IP workshops, to inform industry professionals about how to protect their IP. Join in and have a say. Help us help the industry affect change.
6.

SPONSORED SOCIAL MEDIA, ADVERTISING AND PR CAMPAIGNS

Most of our talks have been recorded, and we have a stack of content ready to roll out in print and online. Advertising and sponsored social media posts will also help us spread campaign messaging. Membership fees will enable us to build a marketing and editorial team and share our catalogues of takls and workshops.