AUSTRALIAN DESIGN COUNCIL l Set to drive a design-led renaissance!


The announcement of the re-formation of the Australian Design Council is great news!

Helmed by industry leaders spanning innovators, entrepreneurs, and thinkers, the Council strives to embed design as a driver to reinvent and kickstart Australia’s economy in a post-COVID-19 environment.

A team of business and industry experts have been brought together to drive design-led innovation with impact, with the Council administered by our friends Good Design Australia.


Initially established in 1958 as the Industrial Design Council of Australia, IDCA was based on the UK Design Council model established by Winston Churchill’s wartime government in 1944 to support Britain’s economic recovery. IDCA also established the Australian Design Council to drive manufacturing and innovation.

Today, the newly announced Australian Design Council unites top business thinkers to lead the nation towards national prosperity and long-term growth using design-led innovation to reshape our ‘new normal.’

“Good design, created by smart people in smart industries, is essential to a country that wants to grow and be prosperous.

The envisaged Australian Design Council is about inspiring Australian businesses to embrace design as a tool for growth.”

Prime Minister Scott Morrison

“The impacts of COVID-19 have been profound: on our society and economy, on individuals and communities. The tragedy of COVID-19 has a human face, and our recovery is a human endeavour. That’s why the Australian Design Council’s journey to its current, refocused, and re-energised form is so exciting. It’s the kind of adaptability – building opportunity out of adversity – that will carry Australia into recovery.

“By asking how they can contribute, reignite, enable and create, the Australian Design Council is in a position to design solutions to problems – big and small, local, and global. I encourage Australian business and industry to engage with the Australian Design Council. I think you’ll be surprised by what you come up with when you create an intersection between innovation, investment, and productivity.” Scott Morrison, Prime Minister.

The Australian Design Council has three vital roles:

  1. Advocate for government and industry leaders about the role and value of design to help diversify Australia’s future economy.

  2. Embed design into Australia’s nation-building agenda and policy settings.

  3. Provide oversight to leverage Australia’s design capability into the nation’s future industry development.

Council Member, David Thodey AO believes the Council will inspire Australian business leaders to engage Australia’s world-class design community to innovate, disrupt, and compete in global markets. Great design makes innovation come to life.

“The Council’s aim will be to help the nation move forward through greater collaboration to foster real innovation.

Embedding great design in production and as a core problem-solving tool – both being important drivers for our economic growth and competitiveness”

Council Member, David Thodey AO


The Australian Design Council (above L to R) :

  • Simonne Bailey, Global Head of Strategy and Managing Director of GFG Alliance’s property and funds management business, JAHAMA, owned by British industrialist Sanjeev Gupta;
  • Dr. Stephanie Fahey, former CEO of the Australian Trade and Investment Commission –Austrade;
  • Peter Freedman AM, Founder, and Chairman of RØDE Microphones;
  • Professor Roy Green, Emeritus Professor and Chair of the Innovation Council and former Dean of the UTS Business School, Chair of the Australian Government’s Innovative Regions Centre, CSIRO Manufacturing Sector Advisory Council, NSW Manufacturing Industries Advisory Council, and Queensland Competition Authority, and current Chair of Port of Newcastle;
  • Andrew N. Liveris AO, Former Chairman, and Chief Executive Officer, The Dow Chemical Company;
  • Catherine Livingstone AO, Chair of the Commonwealth Bank, Chancellor of UTS and former Chair of CSIRO;
  • Edwina McCann, Editorial Director at Vogue and Chair of The Australian Ballet Foundation Board;
  • Giam Swiegers, Non-Executive Director for Aurecon and former CEO of Deloitte Australia;
  • David Thodey AO, former CEO of Telstra and current Chair of CSIRO.



Australian Design Council Executive Chair, Dr. Sam Bucolo said design-led thinking had the power to transform an industry and accelerate the creation of new businesses whose products and services drive growth and sustained competitive advantage.

“After 60 years, we have decided to re-establish the Australian Design Council to address the challenges we are facing today.

Design must play a major role in rebuilding our economy post-COVID-19 and the Council will shape how we create new and emerging areas for a strong competitive advantage through design.”  Australian Design Council Executive Chair, Dr. Sam Bucolo

Our global counterparts are already doing this and now is the right time for Australia to accelerate the adoption of design in business,” he said.

The Australian Design Council’s first step in raising awareness of the value of design to diversify Australia’s economy has been through the creation of its Design Manifesto – the Council’s action plan to help shape a brighter future for Australia through design.


The Australian Design Council shares a collective aspiration to help embed design-led innovation as a national priority for Australia. The Council is being re-established as a not-for-profit industry body to advocate for a design-led future for Australia and to champion the role and importance of design to address complex social, economic, and environmental challenges.

The Council Secretariat is administered by Good Design Australia, which oversees the Good Design Awards and the Victorian Premiers Award.

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