AUTHENTIC DESIGN ALLIANCE ® members enable our ongoing education, advocacy and event program and support the best future for the Australian furnishing sector.

" We advocate that the word 'replica' to be eradicated. It misleads consumers who think knock-offs are connected to the original designer or brand. Or worse - mistakenly think 'replica' is a trend like industrial or vintage."

Our goal is that counterfeit furniture and lighting will be made illegal in Australia. We promote awareness about the value of original products, and the importance of investing in authentic design.

The ADA® advocates for radical changes to Intellectual Property (IP) laws, demanding increased protection for the creators, makers, distributors and retailers of original products.

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" The fact that one can buy a 'replica' Tom Dixon light in Australia as easily as a Big Mac is so deeply embarrassing" Ross Gardam, Vault Magazine

We now need a full-time team to roll out the ADA® education program and advocacy. Please help us to affect real change to support the future development of a thriving contemporary design industry.

Individual memberships // $180+gst (professional), $70+gst for design-loving consumers.

Business memberships // Platinum, Gold, Silver and Bronze memberships reflect the type and size of businesses. Premium members (Platinum / Gold) logos appear on our web page.

NEW DESIGN DIRECTORY // The ADA Design Directory launches in June - members receive a complementary 12 month listing with free banner advertising. Email us for more info!