EVENT :: The Business of Design

EVENT :: The Business of Design


It’s time for us to change the way we look at purchasing new items and to move away from the disposable culture that we’ve become so accustomed to.” 

Our August events featured a panel discussion focusing on The Business of Design.

Hosted by The Other Office Space – a unique co-working space located in an architecturally designed reworking of the old Paramount building, with the talk delivered to a full house at the Golden Age Cinema.

Deftly moderated by Naomi Tosic – David Caon (Caon Studio), Dr Brandon Gien (Good Design Australia CEO / World Design Organisation – senator) and Anne-Maree Sargeant (Authentic Design Alliance , DESIGN-MADE.) shared the shortcuts, pitfalls, challenges and outcomes experienced in their own design journeys.

David Caon moved to Europe to complete a masters of Automotive Design in the UK prior to floating to Milan to explore a more diversified approach to design practice, where he worked under the mentorship of British designer George Sowden, one of the Memphis Design movement members.  Whilst in Milan, Caon collaborated with another Brit Jersey Seymour, which lead to a chance meeting with Marc Newson on a European snowboarding trip.

Caon  re-loated to Paris in 2003 to spend several years in Newson’s studio, going on to join the project team for Qantas, Dom Perignon, Nike and Samsonite. Relocating to Sydney in 2003, David joined international architecture firm Woods Bagot as Design Leader, whilst developing his personal projects.

Founding Caon Studio in 2009, his long running relationship with Qantas continued designing Premium Lounges in Singapore and Hong Kong, and redesigning cabin interiors, table ware and other elements on the new Qantas Dreamliner.

This year Caon-designed projects include Qantas tableware developed in collaboration with Noritake and BLOC seating collection commissioned by Living Edge.


“By sparking informed and universal conversations about design in Australia, we can … shift buyer-behaviour to support authentic process and original design.”