
NEWS
Sub Heading Part 1

As part of our ongoing consultation with IP Australia on further proposed amendments, we have been invited to review suggested changes to simplify the design registration processes over the coming months. We [...]

Why Buy Authentic? Feature for Cult’s Design Icons Exhibition
As part of Cult’s 25th-anniversary celebrations, we were invited to write a feature to unpack why designer furniture costs what it does. And why we must support original design icons. [...]

ADA to Lead Gender Equality Mentor Program for Design Fringe
ADA director Anne-Maree Sargeant will lead the gender equality mentor program for Design Fringe. The Naomi Milgrom Foundation powers Design Fringe for Gender Equality with the Victorian Women’s Trust, run by [...]

DOWNLOAD ADA 09 :: Outdoor Issue, Icons & Milestones
Celebrating Australian Design Advocacy and Protection for Furniture (2016–2022) Advocating for Original Furniture and Lighting Designs Since 2010 Since its 2016 relaunch, the Authentic Design Alliance (ADA) has led [...]

ADA Outcomes : Finally Legislation & IP Improvements!
We have had our biggest year since the ADA was founded by Cult, Living Edge, Euroluce, Ke-Zu and Stylecraft in 2010! Aside from an action-pack event and award program, we hosted talks, sponsored events and [...]

ADA in 2022 :: Awards, Partnerships and Events
From Denfair to Melbourne Design Week, Design Show to vivid, around 15,000 design lovers visited our exhibitions, awards and talks in 2022. Download our newspaper and learn more about our biggest year since [...]

AFFILIATION:: ADA x Image Makers Association Australia
We’re proud to announce our affiliation with the freshly minted industry body representing Australian photographic professionals – Image Makers Association Australia (IMMA) Formed to counter copyright [...]

ADA Keynote at Victorian Pride Centre for Design Fringe
Join us Friday, October 7th at the Victorian Pride Centre for the Design Fringe Keynote featuring designer Ella Saddington, weaver Lis de Vries, futurist and academic Bridgitte Engeler, led by ADA director [...]

CASE STUDY REVISITED :: Discount Retailer Knocks-off Local Designer
What happens when big businesses knock off local designers? When a major retail chain advertised an identical product to one they’d borrowed for a photo shoot from a small Melbourne brand, it’s no [...]

DESIGN FRINGE :: Register to Exhibit (by August 1st)
Design Fringe, the new evolution of Melbourne Fringe’s longest-running program, Fringe Furniture, will be making its home at Linden New Art in 2022. This year’s provocation is Design the Future: Don’t Waste Time, [...]

MEDIA :: DESIGN ONLINE on the ADA Vision, Journey and Outcomes
Ahead of next week’s Decor+Design show, Design Online speak with ADA director AMS about the problem, the solutions and why the industry must be more aware! The ADA has worked with D+D since 2016 to eradicate [...]

JOIN THE ADA :: WHAT MEMBERSHIP IS RIGHT FOR ME?
AUTHENTIC DESIGN ALLIANCE ® members enable our ongoing education, advocacy and event program and support the best future for the Australian furnishing sector.















